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Interview to Rui Gonçalves, operations director of Zippy Spain

Zippy began its activity in March 2004 in Portugal. Currently, it is a global brands which commercializes its products in more than 40 countries among own stores and franchises and wholesales. It was in 2009 when they started the brand global expansion, with the leap to Spanish market. In this interview, which complete version is published in 136 edition of Puericultura Market , Rui Gonçalves, operations director of the company, tell us how has been the evolution of Zippy.

- When and why did you decide to expand your business to the Spanish market?
- The internationalization of Zippy startet in 2009, by the side of the strategic challenge of ‘Grupo Sonae’ to strengthen the international expansion of their businesses, exploring its exceptional portfolio of actives and brands, apart for the existence of other businesses of the Group in the country.

- ¿Which is the corporative philosophy of Zippy?
- We are a brand with a strong bet on design and innovation, which offer economic products with an excellent quality-cost relationship related to the market in this field. Apart from fashion and accessories, we count with a huge range of light and static childcare products, which includes our brand and other important specialist brands in this area, with categories such as toys or home textile.

- The company also counts with online sales. ¿Which percentage of the business in Spain belongs to the online channel? ¿What strategies do you carry out to promote sales?
- One of our clearest bets is the e-commerce channel. At later 2014, we launched our online store in Portugal and in 2015 in Spain. This Omni channel strategy allows us to give a better service to our customers, as well as increase our potential market. The online store has increased significantly at the same level as our mid dimension stores