All Ready for the Licensing Forum | Key4Communications | News

The Licensing Forum will take place tomorrow, July 2 at the Barcelona World Trade Center. The event will offer industry professionals many opportunities, as they will be able to access in a single day to a comprehensive overview of the sector, and to contact with professionals from dozens of companies.

There is still time for you to come and visit us.

THE EXHIBIT AREA
The event will count with 13 exhibitors: Arait Multimedia, Biplano Licensing, CPC, CPLG, El Ocho Licencias y Promociones, Hasbro, Hong Kong Trade Development Council, LIMA Iberia, Luk Internacional, Mattel, Planeta Junior, Promarca y Selectavisión.

These companies will offer many of the major properties. There will be opportunities in:

- TV series for children and adults, such as Dinosaur Train, Doraemon, Inazuma Eleven Go!, Mia and Me, Peppa Pig and The Simpsons, among many others.
- Classics, as Betty Boop, Mafalda and the Smurfs.
- Brands in all areas and for all ages, with Chupa Chups, Hello Kitty, Once Upon a Zombie and Repsol, to name a few.
- Licenses from the digital world, such as Pou and Sylanders.
- Movies, including the second instalment of How to Train Your Dragon, Despicable Me (and its Minions), and the titles of Dreamworks Animation.
- TV shows, like Masterchef.
- Art and desing brands, such as Kimmidoll.
- Properties from the toy industry, such as Barbie, Furby, My Little Pony, Monster High, Nancy and Transformers.

Also, the presence of the Mexican licensing association Promarca, by Hong Kong International Licensing Show, and by LIMA Iberia, will offer the possibility to contact professionals from around the world.

THE CONFERENCES
The show will host two conferences: the first will focus on marketing addressed at children. Víctor Gutiérrez de Tena, Head of Strategic Planning and Innovation at Havas Media, will outline how the relationship of youngsters with brands has changed, as well as what strategies must be carried out.

NPD will be in charge of the second conference, giving data, analysis and market perspectives on the licensed toys business.

NETWORKING OPPORTUNITIES
The Forum aims to provide an ideal place to exchange views and information, which can turn into business opportunities. Ideas for new projects can come from the careful exposition by an exhibitor of the possibilities of a license, after listening to new information at one of the conferences, and also thanks to a casual conversation with a potential partner (or even a competitor).

The Licensing Forum is organized by the trade magazine Licencias Actualidad, published since 1998 and part of the Ediciones Just communication group, specialized in multichannel and multiplatform trade media specialized on the licensing, toys and babycare industries.