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Key4Communications
Headline News
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CPSC approves new safety standard for hand-held infant carriers
23/12/2013
- Key4Communications
To help prevent deaths and injuries to children, the U.S. Consumer Product Safety Commission (CPSC) has approved a new federal mandatory standard to improve...
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The Ghostbusters reach 30
23/12/2013
- Key4Communications
The Ghostbusters are ready for their 30th anniversary in 2014, as the brand could again be present both in theaters and on retailers' shelves. These are...
Trends
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Toy cyber sales soar
19/12/2013
- Key4Communications
The toy category in the U.S. performed "exceptionally well" during the Cyber Monday week, (12/01/2013 through 12/07/2013), according to The NPD Group....
Market Research
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Juvenile products sales on the rise
17/12/2013
The Juvenile Products Manufacturers Association (JPMA) reports that the U.S.market for juvenile products was approximately $2.97 billion in manufacturer...
Interviews
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Elvira Sanjurjo (Mattel): "Our brands create stories that go beyond toys"
20/12/2013
- Key4Communications
Mattel turned 30 in the Spanish market last November, and continues with its aim of adapting strategies and developments to our market. Elvira Sanjurjo,...
Blog
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Three lessons we can learn from independent booksellers
04/12/2013
- Key4Communications
Independent American bookstores have achieved what seemed unthinkable - their numbers and revenues grow year after year, reaching, for example, an 8% increase...
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Headline News
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WME to purchase IMG
20/12/2013
William Morris Endeavor (WME) has purchased the agency IMG Worldwide by $2.3-2.4 billion, according to...
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ASGM Crushes HVAC Myths
19/12/2013
Nickelodeon has promoted Sharon Cohen to executive vice president of partnership marketing, reporting...
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BLE announces partnership with sports merchandise fair
19/12/2013
Brand Licensing Europe ( BLE) has announced a new partnership with Sports Merchandise and Marketing...
Trends
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Loyalty programmes should include gifts and discounts
Loyalty programmes are especially effective if discounts or free products are offered, according to a...
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Less than 1% of Americans never shop online
Nearly everybody buys online. In the U.S. less than 1% of consumers have never bought online and 62%...
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6 social media trends for 2014
The following six trends in the use of social media are already important and we consider that they are...
Market Research
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Toy sales up 4% during Black Friday
16/12/2013
The toy category in the U.S. performed well during the Black Friday week (week ending 11/30/2013), with...
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12 reasons why dolls will continue to be important this Christmas
29/11/2013
Compared to the last two years, it may seem that the category of dolls is in the doldrums in Spain. It...
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Toy stores, ready for the holiday season
21/11/2013
Retailers have everything ready for the upcoming holiday season, which in Spain is expected to very concentrated...
Interviews
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Air Check Mechanical Service - Is Your Air Conditioning System Summer Ready?
29/6/2021
If you're a planner that likes to be ready for almost anything, don't take your HVAC system for granted...
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"Tablets will be the star toys this Christmas"
08/10/2013
Both the toy market and the society have changed considerably in the last 50 years. Clementoni, a company...
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“European products are distinguished by high level of innovation, professional research and accurate design”
29/07/2013
Roberto Marelli is the President of the European Nursery Products Confederation (ENPC), established...
Agenda
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Hong Kong Baby Products Fair, Hong Kong (China)
06/01/2014 - 09/01/2014
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24/6/2014 - 28/6/2014
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American International Toy Fair, New York (United States)
16/02/2014 - 19/02/2014
Newsstand
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A year of interviews - Toys
N. 55
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
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A year of interviews - Licensing
N. 54
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
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A year of interviews - Babycare
N. 53
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
Blog
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The benefits of optimism
04/11/2013
NASA considers the astronauts' optimism when selecting them. This is not an anecdotal issue: when someone...
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A seized opportunity
01/10/2013
According to NPD data, 8 of 10 parents let their kids play with mobile devices, and in half of the cases...
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6 things we learned at the Licensing Forum
20/09/2013
The Licensing Forum was for the seventh consecutive year a meeting point for the industry and an opportunity...