Spielwarenmesse had more international visitors this year | Key4Communications | News

The number of international buyers at this year's Spielwarenmesse trade fair rose to 58 percent. Around 72,000 trade visitors worked their way through the products presented in Nuremberg by the industry. There retailers encountered a record-beating offering by a total of 2,857 manufacturers from 67 countries. The next Spielwarenmesse takes place from 27 January to 1 February 2016.

Since the date did not coincide with the Chinese New Year, more Asian buyers were in attendance. However, the current economic and political situation also impacted on the Spielwarenmesse. Due to the concentration in the retail trade, fewer German retailers visited the fair. Exhibitors also clearly noticed the decline in Eastern European buyers.

Spielwarenmesse fulfils its pivotal role between makers and retailers. 35.1 percent of buyers attend no other fair. 78.3 percent of trade visitors rated the benefits of attending the fair as very high or high. Ernst Kick, Chief Executive Officer, Spielwarenmesse eG, is particularly interested in the intention of 90 percent (2014: 90.8 percent) of exhibitors to come back again: "We are all delighted to have created a marketing platform that is positively rated by our exhibitors on a regular basis."