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What can the Licensing Forum do for your business?

Be sure to attend the reference event for the Iberian licensing industry

  • Key4Communications
10/06/2014

The Licensing Forum will bring together the industry professionals in the World Trade Center in Barcelona on July 2. The Forum wants to continue to be a meeting point for professionals in this business to sign new agreements, meet new proposals and get to know more information on the latest industry trends.

Attending this event brings benefits all players in the sector, and is an opportunity for both exhibitors and visitors.

If you're an exhibitor you can:

- Introduce your new brands and licensing programs.
- Meet with your current licensees on the same day and place.
- Sign new clients - last year the show was attended by 87 professionals representing more than 150 companies in all product categories.
- Enjoy the communication support offered by Licencias Actualidad (both the print and online edition) and the rest of Ediciones Just media (Juguetes B2B, Puericultura Market, and Key4Communications).

If you're a licensee you can:

- Meet in one day the opportunities offered by dozens of brands that can certainly suit your products.
- Many of these properties will be new to the Spanish market: the Forum is held two weeks after the Licensing Expo in Las Vegas, so it will be the first opportunity to meet the new properties and agreements that many exhibitors will bring in their portfolios.
- Attend the two scheduled conferences - the first, by NPD on the licensed toy market; the second, dedicated to digital marketing addressed to children and families.
- Take advantage of the networking opportunities offered by the event.
- Get in just one day a comprehensive overview of the status of the licensing industry in Iberia.

If you're a retailer you can:

- Learn about the latest trends in licensing and brands that may be present in your point of sale.
- Negotiate with agents and owners, as well as with manufacturers and licensees, exclusive distribution agreements and promotions in your store.
- Differentiate yourself from your competitors by increasing customer traffic and sales.
- Meet new opportunities, ideas and concepts that will benefit the development of your business.
- Optimize your time. Find the appropriate space to conduct meetings with agents, owners and manufacturers.

So far, 11 exhibitors have confirmed their presence at the Forum, bringing together many of the brands with most weight in the licensing market. If you want to exhibit, do not hesitate to contact us. And if you wish to attend, you just need to fill out this form. Admission offers very special conditions this year: 55 euros plus VAT, including breakfast, lunch and dozens of opportunities to grow your business.

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