Licensing Forum: Program and Contents | Key4Communications |

The Licensing Forum, to take place at the Barcelona World Trade Center next July 2nd, has published its program. The event will focus this year on the exhibition area, and on the two conferences in which experts in specific areas of the industry will offer knowledge, analysis, and new and good ideas. The Forum aims to maximize networking and knowledge sharing opportunities.

09:45 h. Accreditations
10:00 h. Opening of the exhibit area
10:15 h. Coffee break
12:30 h. Conference: digital marketing addressed to children
14:30 h. Lunch
16:30 h. Conference: the licensed toy market, by the NPD Group
18:00 h. Closing

12 exhibitors representing many of the most influential brands have already confirmed their presence at the event:

- Arait Multimedia, that counts in its portfolio with Inazuma Eleven Go!

- Biplano Licensing, in charge of Hello Kitty, Betty Boop and Chupa Chups, among other brands.

- Consumer Product Connection, recently created agency with Pou, Lucky Fred and Kumis among its properties.

- CPLG, responsible of the licensing programs for the Minions, The Simpson, and Skylanders.

- El Ocho Licencias y Promociones, firm in charge of the licensing actions of Peppa Pig, Ben and Holly's Little Kingdom, and Masterchef.

- Hong Kong Licensing Show - HKTDC.

- LIMA Iberia, official representative in the region of the Licensing Industry Merchandisers' Association.

- Luk Internacional, firm developing the licensing programs of Doraemon and Once Upon a Zombie.

- Mattel Brands, toy maker, licensor of brands such as Monster High, Barbie, and Max Steel.

- Planeta Junior, firm in charge of the licensing for Dreamworks Animation, Maya the Bee, and Mia and Me.

- Promarca, Mexican licensing association, organizer of Expo Licencias y Marcas (México, 21 and 22 October).

- Selecta Visión, that heads the licensing actions of Dinosaur Train and La CQ.

To attend the event, you just need to fill this form. Admission offers very special conditions this year: 55 euros plus VAT, including breakfast, lunch and dozens of opportunities to grow your business.