Trends Periodicals
-
The licensing maintains its importance within the toy industry
04/08/2015
- Key4Communications
The toy market in Europe and the United States is changing of paradigm: the children´s game is shortened, there is a preference for gadgets and ecommerce...
-
It is estimated that m-commerce will represent 45% of all e-commerce in 2019
27/07/2015
- Key4Communications
It is true that there are precedents of buying with the phone, especially ringtones, apps or audiovisual content, with new smartphones has grown purchase
-
Consumers do not forgive bad customer service
20/07/2015
- Key4Communications
The treatment of consumers is not only a question of winning or losing a purchase, good treatment produces long-term consequences, transcending time when
-
ECommerce growth increasing pressure to physical stores throughout Europe
14/07/2015
- Key4Communications
The study by consultancy GfK agency on the European Retail in 2015 shows the purchasing power, inflation, the turnover in Retail, private consumption or
-
77% of Spaniards buy online and are divided by four profiles
30/06/2015
- Key4Communications
According to "Doofinder", 77% of people make purchases over the Internet, the difference between men and women are not relevant factor (52% and 48%, respectively).
... -
The arrival of a baby home makes consumers become more brand-conscious
25/06/2015
- Key4Communications
The arrival home of a baby, beyond changing the routine of households, also represents a change in consumption on the part of parents, in order to find...
-
Meet toys through their videos
21/06/2015
- Key4Communications
Hereafter we present a video selection of some of the products that ...
-
Where should you put the price of the products?
16/06/2015
- Key4Communications
Should you put the price first or last? What is going before; the product or its price? Does this have any importance in consumer behavior?
There is now... -
Ambulant sales, a good alternative
14/06/2015
- Key4Communications
No. 129 of the journal Puericultura Market - May / June 2015 published an article written by the business management expert Victor Valencia, of the importance...
-
The current client wants to be surprised, socialize and be heard
04/06/2015
- Key4Communications
In a context where customers are overstimulated , brands need to take action to get their attention and connect with them. In this context, the stories...