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Trends Periodicals

  • Spanish consumers combine disparate buying habits

    • Key4Communications

    With the crisis and recovery, Spanish consumers have strengthened somewhat contradictory behaviour when they buy. Although about seven out of ten consumers...

  • Pay online, on suspicion

    • Key4Communications

    Although users increasingly make purchases online, six out of ten consumers online pre-security check web before making payment, concludes the 'Trade Online'...

  • More than half of Spaniards prefer to go to the physical store as customer service

    • Key4Communications

    Customer support is one of the most crucial services for consumers and, therefore, more than half of them (54%) preferred that the process takes place...

  • Mobile phone, different roles within the purchase process

    • Key4Communications

    The purchase process has been changing in the last few years. Not only new purchase channels have born in the online world, because traditional purchases...

  • The consumer sector remains steady in 2016

    • Key4Communications

    According to the report ‘Balance and Forecasts on the Consumer Sector 2016’, created by the consultor Kantal Worldpanel, the consumer sector will maintain...

  • The keys of retail in 2016

    • Key4Communications

    The Footfall company creates one time per year a barometer in which they analyse the Spanish consumers behaviour, in order to obtain a business high efficiency...

  • Millennial moms and online videos

    • Key4Communications

    Consumers, especially the millennials, devote more time to consume audiovisual content online. The millennials consult these videos not only looking for...

  • Social networks: the new tool purchase of mothers

    • Key4Communications

    Search recommendations on social networks for all types of products before deciding to compare is something that most of consumers do, but according to...

  • Mobile phones and new shopping habits

    • Key4Communications

    Mobile phones have an important role over the society and have become an essential tool in different moments of the daily life. During 2015, consumers...

  • Buying through mobile is already a new habit of consumption

    • Key4Communications

    We are hooked on mobile. It is our clock, calendar, video, camera ... and yes, it’s also our phone. But for many users smartphones or, alternatively, tablets...

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