UsersTrends Periodicals
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Spanish consumers combine disparate buying habits
22/03/2016
- Key4Communications
With the crisis and recovery, Spanish consumers have strengthened somewhat contradictory behaviour when they buy. Although about seven out of ten consumers...
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Pay online, on suspicion
20/03/2016
- Key4Communications
Although users increasingly make purchases online, six out of ten consumers online pre-security check web before making payment, concludes the 'Trade Online'...
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More than half of Spaniards prefer to go to the physical store as customer service
15/03/2016
- Key4Communications
Customer support is one of the most crucial services for consumers and, therefore, more than half of them (54%) preferred that the process takes place...
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Mobile phone, different roles within the purchase process
13/03/2016
- Key4Communications
The purchase process has been changing in the last few years. Not only new purchase channels have born in the online world, because traditional purchases...
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The consumer sector remains steady in 2016
08/03/2016
- Key4Communications
According to the report ‘Balance and Forecasts on the Consumer Sector 2016’, created by the consultor Kantal Worldpanel, the consumer sector will maintain...
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The keys of retail in 2016
06/03/2016
- Key4Communications
The Footfall company creates one time per year a barometer in which they analyse the Spanish consumers behaviour, in order to obtain a business high efficiency...
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Millennial moms and online videos
01/03/2016
- Key4Communications
Consumers, especially the millennials, devote more time to consume audiovisual content online. The millennials consult these videos not only looking for...
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Social networks: the new tool purchase of mothers
28/02/2016
- Key4Communications
Search recommendations on social networks for all types of products before deciding to compare is something that most of consumers do, but according to...
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Mobile phones and new shopping habits
23/02/2016
- Key4Communications
Mobile phones have an important role over the society and have become an essential tool in different moments of the daily life. During 2015, consumers...
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Buying through mobile is already a new habit of consumption
21/02/2016
- Key4Communications
We are hooked on mobile. It is our clock, calendar, video, camera ... and yes, it’s also our phone. But for many users smartphones or, alternatively, tablets...
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