UsersTrends Periodicals
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Mobile, the first device to search for information about products and research in internet
31/05/2016
- Key4Communications
Maybe we still prefer the computer to buy, but to look timetables, compare prices, read reviews about products or investigate their characteristics; mobile...
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Electronic commerce continues growing
29/05/2016
- Key4Communications
Electronic commerce keeps on growing with a good rhythm in Spain. Actually, Spanish internatutas online average spend reached 198 euros during the first...
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The retail keeps on growing in Spain
24/05/2016
- Key4Communications
The Spanish retail sector keeps on showing a good rhythm and recovering after a crisis period, according to the ‘Global Shopper’ report made by FootFall....
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Reasons why consumers decide to buy online or offline
22/05/2016
- Key4Communications
Far from what we could imagine the reasons why consumers opt for e-commerce or, conversely, go to a physical store they are actually very similar. So much...
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Spanish consumers don’t trust in brands
17/05/2016
- Key4Communications
Spain is the second European market where it is least trusted brands reveals the study 'Authentic Brands' prepared by the Cohn & Wolfe agency in collaboration...
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47% of Spanish mothers considered difficult to reconcile personal and professional life
15/05/2016
- Key4Communications
Balance personal and professional life is sometimes difficult, especially for mothers, because of them are expected to choose one option over the other....
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Consumers prefer responsible brands
10/05/2016
- Key4Communications
According to the study ‘ The citizen and the CSR’ (El ciudadano y la RSE) created by Adecco Foundation, the 63% of consumers punish those brands which...
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Long live the physical store
08/05/2016
- Key4Communications
E-commerce is growing rapidly and, according to a report by FootFall, forecasts suggest that represents 8.8% of total sales in 2018. So the physical store,...
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For young people, the physical store does matter
03/05/2016
- Key4Communications
While it is clear that they have been young the first to jump on the bandwagon of online shopping, because they like to communicate with brands through...
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Social Networks influence on consumer
01/05/2016
- Key4Communications
According to the annual study ‘Redes Sociales 2016’, reported by IAB Spain, 84% of internet users follow some brand in social networks, especially in order...
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