Blog Periodicals
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The increasing power of retail
01/07/2013
- Key4Communications
When we talk about the current state of retail, we often think of a difficult market, increasingly small, and in which it is difficult not only to grow,...
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7 new features of the 7th Licensing Forum
24/06/2013
- Key4Communications
The 7th Licensing Forum presents new exciting features in order to consolidate itself as the industry benchmark event in Spain and Portugal. These are...
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6 reasons to be optimistic
17/06/2013
- Key4Communications
There is no doubt that the economic situation is not yet favorable and that recovery does not seem imminent. Anyway, there are a few reasons that allow...
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A consumer modelled by internet and the economy
10/06/2013
- Key4Communications
We are preparing a report on the most significant changes in consumer habits to be published in our trade magazines. Probably the two most important factors...
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Our client is not an enemy
03/06/2013
- Key4Communications
Showrooming is one of the consumer habits that is hurting brick-and-mortar stores: many customers see and try the product, but then buy them online at...
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Internationalization is a must
27/05/2013
- Key4Communications
More and more Spanish companies are internationalizing their offer and increasing the percentage of their turnover coming from exports, given the weak...
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Social networks: opportunities and also uncertainties
21/05/2013
- Key4Communications
We are continuously talking about the presence and influence of social networks: how consumer opinions have effects on sales, how they can be used to improve...
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Smartphones, a tool also for retailers
13/05/2013
- Key4Communications
Smartphones are increasingly present at stores. Consumers compare prices and read views while shopping. In fact, sometimes it even seems that the work...
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The Licensing Forum, a tool for growth and collaboration
06/05/2013
- Key4Communications
This year we are introducing many changes in the Licensing Forum, with the aim to make it even more useful and helpful for professionals from this industry....
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Retail, a fundamental activity
29/04/2013
- Key4Communications
The National Retail Federation (NRF) has undertaken a campaign to promote and enhance the reputation of the retailer industry. The association wants to...