UsersBlog Periodicals
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Cooperation to increase sales
02/03/2015
- Key4Communications
We started the year with a sense of optimism in the toy industry, after observing the data presented by NPD in computing goblal 2014, with an increase...
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3 reasons and 1 tip to visit the Nuremberg Toy Fair
26/01/2015
- Key4Communications
The Spielwarenmesse International Toy Fair will be held from January 28 to February 2 in Nuremberg. Being the most important trade show by number...
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Christmas’ season: no risk, no reward
22/12/2014
- Key4Communications
Industry professionals expect with caution the development of the Christmas’ season that will shape the outcome of the overall sales of the business. The...
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Business dynamism in the toy industry in China
12/11/2014
- Key4Communications
From the 14th to the 16th of October was held in Shanghai the trade show China Toy Expo, a benchmark for the toy industry in China. The toy market is...
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Brand Licensing Europe, bet on the classic in a sector with oversupply
22/10/2014
- Key4Communications
The fair Brand Licensing Europe (BLE) is useful to measure the pulse of the licensing market internationally. Licencias Actualidad was present in this...
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Puericultura Madrid, a representative fair of the Spanish babycare industry
08/10/2014
- Key4Communications
IFEMA has hosted for the second consecutive year the fair Puericultura Madrid, the benchmark event in Spain dedicated to the babycare products sector....
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Kind + Jugend, quality in a changing market
29/09/2014
- Key4Communications
In our visit a couple of weeks ago to the German city of Cologne, where the trade show Kind + Jugend (K + J) was hosted, we realised that the fair was...
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The licensing at Intergift: fewer exhibitors but feeling optimism for Christmas
22/09/2014
- Key4Communications
The licensing business is very dynamic with new properties appearing on the market or new licensing programs for those brands that are already well-known....
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The Highlights of the Licensing Forum
26/06/2014
- Key4Communications
We enter the final stretch of preparations for the Licensing Forum, that will take place on July 2 at the Barcelona World Trade Center. The event will...
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Licensing Forum: Program and Contents
12/06/2014
- Key4Communications
The Licensing Forum, to take place at the Barcelona World Trade Center next July 2nd, has published its program. The event will focus this year on the...
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