UsersTrends Periodicals
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Spain, leader using smartphone and smart TV
12/04/2016
- Key4Communications
Spain leads Europe deploying optical fibre infrastructure , with more than 3 million customers and a potential 15 million to provide this service, with...
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Mobile commerce will grow by 19% in Spain in 2016
10/04/2016
- Key4Communications
Online sales could reach next year's 11.45 million euros in Spain year, according to the International Study of eCommerce 2016 commissioned by RetailMeNot....
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The technology influence on parents decisions
05/04/2016
- Key4Communications
Internet has not changed only the way we purchase or search for information, now it puts before in the way parents bring up their children. Recently studies...
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4 out of 5 parents and assume new roles traditionally linked to mothers
03/04/2016
- Key4Communications
The importance of fathers in the day-to-day lives of their children has changed, according to an analysis with more than 50 families Coaching Club. Almost...
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Over 70% Spanish parents do not have enough time to spend with their children
28/03/2016
- Key4Communications
One of the biggest concerns of the Spaniards with children is to reconcile work and family life. Thus, 71.1% of parents said that not spend enough time...
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The online commerce evolution gets blocked
24/03/2016
- Key4Communications
The unstoppable technologies and Internet using is already a reality. According to dates from Mikroscopia, the annual MyWord research, last year 36% of...
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Spanish consumers combine disparate buying habits
22/03/2016
- Key4Communications
With the crisis and recovery, Spanish consumers have strengthened somewhat contradictory behaviour when they buy. Although about seven out of ten consumers...
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Pay online, on suspicion
20/03/2016
- Key4Communications
Although users increasingly make purchases online, six out of ten consumers online pre-security check web before making payment, concludes the 'Trade Online'...
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More than half of Spaniards prefer to go to the physical store as customer service
15/03/2016
- Key4Communications
Customer support is one of the most crucial services for consumers and, therefore, more than half of them (54%) preferred that the process takes place...
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Mobile phone, different roles within the purchase process
13/03/2016
- Key4Communications
The purchase process has been changing in the last few years. Not only new purchase channels have born in the online world, because traditional purchases...
Special Reports Periodicals
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China Toy Expo: steady growth and important developments
09/01/2011
Written by Daniele Caroli, Giochi & Giocattoli, Italian Trade Magazine
A constant growth characterizes the China Toy Expo event, organized by the China...
Editorial Periodicals
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How to sell worldwide and at all times
18/08/2011
Most experts agree that the future of commerce is to combine physical store sales with online sales. Until recently, having an online store was something...
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China Toy Expo 2011 welcomes international attendees
11/07/2011
The 10th International Trade Fair for Toys & Hobby Article, arranged by China Toy Association, is held in Shanghai New International Expo Center on October...
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New challenges for Japan’s toy market
31/05/2011
More than two months have passed since Japan was struck by an earthquake and tsunami of unprecedented strength. The country is still in trouble because...
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State of the Toy Industry: 2011
24/03/2011
In 2009, the holiday season turned out better than expected. Weak first-half sales made buyers overly cautious, but consumer demand was stronger than expected,...
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Reflections for 2011
03/02/2011
Social networks have not only become a channel for communication, but also our ally. According to our sales management expert, Victor Valencia, “Manufacturers...
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Acquistitions - Path to glory or perdition?
03/02/2011
One of the many reasons I regret not taking a place I was once offered on the Harvard MBA course was that I would love to know how business schools teach...
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Maison Serneels, 50 Years of Wonder, for Young and Old Alike
09/01/2011
By Jeroen Coteur , Toys & Games , Toy Trade Magazine (Belgium)
Every large city or metropolis in the world has its own exclusive toy store....
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