UsersTrends Periodicals
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More than half of Spaniards prefer to go to the physical store as customer service
15/03/2016
- Key4Communications
Customer support is one of the most crucial services for consumers and, therefore, more than half of them (54%) preferred that the process takes place...
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Mobile phone, different roles within the purchase process
13/03/2016
- Key4Communications
The purchase process has been changing in the last few years. Not only new purchase channels have born in the online world, because traditional purchases...
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The consumer sector remains steady in 2016
08/03/2016
- Key4Communications
According to the report ‘Balance and Forecasts on the Consumer Sector 2016’, created by the consultor Kantal Worldpanel, the consumer sector will maintain...
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The keys of retail in 2016
06/03/2016
- Key4Communications
The Footfall company creates one time per year a barometer in which they analyse the Spanish consumers behaviour, in order to obtain a business high efficiency...
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Millennial moms and online videos
01/03/2016
- Key4Communications
Consumers, especially the millennials, devote more time to consume audiovisual content online. The millennials consult these videos not only looking for...
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Social networks: the new tool purchase of mothers
28/02/2016
- Key4Communications
Search recommendations on social networks for all types of products before deciding to compare is something that most of consumers do, but according to...
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Mobile phones and new shopping habits
23/02/2016
- Key4Communications
Mobile phones have an important role over the society and have become an essential tool in different moments of the daily life. During 2015, consumers...
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Buying through mobile is already a new habit of consumption
21/02/2016
- Key4Communications
We are hooked on mobile. It is our clock, calendar, video, camera ... and yes, it’s also our phone. But for many users smartphones or, alternatively, tablets...
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Millennial parents, the next huge generation
14/02/2016
- Key4Communications
Millennials, born between 1980 and 2000, are young people known for its stretch relationship with the new technologies and the online world. Further, they...
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Spanish millennials lead the multiscreen consumption
09/02/2016
- Key4Communications
For 88% of millennials, watching TV lied down at home is no longer synonymous with off. This generation of young people between 18 and 34 combines TV with...
Special Reports Periodicals
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Editorial Periodicals
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Maison Serneels, 50 Years of Wonder, for Young and Old Alike
09/01/2011
By Jeroen Coteur , Toys & Games , Toy Trade Magazine (Belgium)
Every large city or metropolis in the world has its own exclusive toy store.... -
The importance of trademark
05/01/2011
Opting for licenses is opting for the future. According to our sales management expert Victor Valencia, “the line between adulthood and an eternal childhood...
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